Identify Advertising Effectiveness: Spend Your Budget Only on Profitable Channels!

Every marketer strives to maximize the return on their advertising budget. Knowing the exact profit generated by each publication allows you to optimize expenses and direct investments only to effective traffic channels.

Sprintty: Your Tool for Accurate Analytics

The Sprintty system offers built-in tools for measuring the effectiveness of marketing communications and advertising. With simple and understandable tools such as UTM tags, you can easily track the results of each publication.

How it Works:

Identifying the Best Traffic Sources:

To determine the channel that brings in the most buyers, use two tools:

• Referral links: unique links generated for each publication.
  • For example: sitename.com/link/123
  • Referral links are created in the partner’s account and have a compact appearance.
• UTM tags: special tags that are added to links to track their effectiveness.
  • For example: sitename.com/product/123?utm_source=instagram&utm_medium=cpc&utm_campaign=test_campaign
  • UTM tags can be added to the link to any page on your site, which allows you to generate such links dynamically. For example, inside your CMS.

Working Principle:

• When a user clicks on a referral link or a link with a UTM tag, Sprintty saves the traffic source in the user’s browser’s local storage.
• All subsequent user purchases are marked with this referral link or UTM tag.

Accurate Source Identification:

• This system allows you to accurately determine the channel that led the user to the purchase, even if they visited several pages or closed the browser tab.

Information Storage:

• Data about the source (referral link or UTM tag) is stored in the browser for 30 days.

Analytics for Optimization:

Sprintty provides a simple and understandable report where you can see the most profitable referral links and UTM tags. The report displays the “value” of each link, which is the sum of purchases made by users who clicked on it.

Use Sprintty to:

• Optimize advertising costs: spend your budget only on channels that bring profit.
• Increase ROI (Return on Investment): maximize the return on marketing campaigns.
• Make informed decisions: base your strategy on accurate data about advertising effectiveness.

Sprintty is your key to effective use of your advertising budget!

Want to know more about how Sprintty.com can help you to launch your branded sport OTT service and increase revenue from your videos and Live streams? Contact us: hello@sprintty.com